Good Good appoints co-founder as interim CEO after ad controversy ousts leaders

Good Good announced a leadership shake-up on Wednesday, with founder-CEO Matt Kendrick and newly appointed president Joe Flannery exiting the firm. A memo from Alex Puchala, who oversees finance and operations, detailed that co-founder and early backer Nahid Giga will assume the role of interim chief executive effective immediately. The changes follow a viral advertisement that depicted co-founder Garrett Clark pushing a female participant, Alexis Miestowski, and demanding she not touch his new driver before taking a shot.

The clip triggered retailer pull-backs and caused the golf group’s title sponsorship of a PGA Tour event to be suspended. Kendrick claimed he had not reviewed the ad before it aired, attributing responsibility to the marketing team, leading to the dismissal of marketing head Jeff Lefkovits and another employee, while Callaway also saw its content chief depart. Good Good, which raised $45 million last year, hopes to stabilize by refocusing on its core creator audience.