Good Good Golf leadership changes amid controversy over viral ad

Good Good Golf announced that its chief executive and president have stepped down following a viral promotional video that sparked intense public backlash. The company said the ad was intended as a parody, but it was widely condemned. In response, Callaway Golf ended its partnership with Good Good and its chief executive issued an apology, stating the content conflicted with the company's values. Good Good appointed co‑founder Nahid Giga as interim chief executive as the firm works through the crisis.