Google adds live NFL game feed and fantasy tools to mobile search

Starting with the NFL regular-season kickoff, Google’s mobile search now includes a Live Game Feed marked by a red "Live" icon. The interface provides a concise recap of the current game, live play-by-play updates, top social commentary, video clips and AI-powered insights. A new carousel lets users flip through scores of other games in progress, while player stats have been expanded to highlight leaders in categories like passing touchdowns, rushing yards, sacks and yards after catch.

The service is initially available in English, with plans to add college football coverage and additional languages later this month. Google also allows users to link Yahoo Fantasy or Sleeper accounts, delivering AI-generated lineup advice directly in search results.