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Google faces UK class action over alleged hidden fees on Play Store purchases

A UK class action representing about 20 million consumers and businesses alleges Google charged a hidden 30% commission on Play Store transactions, inflating prices for users.

Around 20 million UK consumers and businesses have brought a class action before the Competition Appeal Tribunal, accusing Google of violating competition law by imposing up to a 30% commission on Play Store sales. The claim spans purchases from October 1 2015 to July 31 2026, covering paid apps, subscription services and in-game extras such as coins or power-ups. Plaintiffs assert that Google kept a portion of each transaction—illustrated by a £3 cut on a £10 purchase—and that this cost was reflected in higher prices for users.

Google argues its fee structure is competitive and promises a vigorous defence. The case follows prior legal challenges, notably Alphabet’s £260 million settlement with UK app developers in September 2021, and highlights ongoing scrutiny of the company’s market practices.

Why it matters

The case could reshape how major app platforms price digital goods and affect millions of UK users.

In this story

Google Play Storeclass actioncommissionin-game purchasescompetition lawUK consumersAlphabet settlementCompetition Appeal Tribunal
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