Google unveils $29 Pixel Tag to rival Apple's AirTag
Google introduced the Pixel Tag, a $29 Bluetooth and UWB tracker that uses the Android Find Hub network, positioning it as a direct competitor to Apple’s AirTag.
During its Made by Google ’26 event, Google announced the Pixel Tag, a new item-tracking accessory priced at $29, designed to compete with Apple’s AirTag. The tracker is elongated and slimmer than the AirTag, measuring 1.1 inches wide, 1.8 inches tall, and 0.2 inches deep, and it weighs 0.4 ounces. It leverages the Android Find Hub, tapping into the global network of Android devices to help users locate misplaced belongings, and can also be pinged from a Pixel Watch.
Connectivity is provided through Bluetooth and Ultra Wideband, though it lacks NFC, and a built-in speaker aids nearby discovery. The Tag runs on a user-replaceable CR2032 coin cell battery, offering roughly a year of operation before replacement. Both the Pixel Tag and AirTag share an IP67 rating for resistance to water and dust. The product will be sold individually for $29 or in a four-pack for $99 starting November 11, 2026.
Why it matters
The launch adds competition to the growing market for smart item trackers, giving Android users a native alternative to Apple's solution.
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