Hasbro lifts 2026 revenue outlook on booming digital games and toy sales

Hasbro raised its full-year revenue guidance, now expecting a 7%-9% increase on a constant-currency basis for fiscal 2026, compared with the earlier 5%-7% projection. The revision follows a 31% year-over-year rise in the Wizards of the Coast and Digital Gaming segment, propelled by titles such as Magic: The Gathering. Its traditional toys segment also grew, with sales of Marvel, K-Pop Demon Hunters and Transformers collectibles contributing to a 4% increase.

The company reported third-quarter revenue of $1.60 billion, surpassing the $1.48 billion consensus among analysts compiled by LSEG. Executives highlighted the upcoming holiday period as a key factor in sustaining the momentum across both digital and physical product lines.