HMRC plans to use digital ambassadors to curb AI tax advice errors

HM Revenue & Customs announced a strategy to counteract inaccurate tax information generated by artificial-intelligence tools. The plan involves deploying digital ambassadors—official representatives who will engage with users on sites like Reddit—to flag correct advice and build trust. HMRC is also revising its publications to be more easily harvested by large language models, hoping to steer AI outputs toward official guidance.

An earlier error that mis-communicated VAT filing dates demonstrated how AI can amplify faulty data, potentially leading to missed deadlines and penalties. The agency sees the initiative as a proactive way to shape the online information ecosystem and support its goal of reducing the £59 billion tax gap.