HubSpot to cut about 660 jobs as it pivots to AI-driven model

HubSpot disclosed that it will remove approximately 660 roles, representing about 7% of its global workforce, in a restructuring linked to its shift toward AI-driven customer outcomes. The board authorized the plan on October 1, 2026, and the firm anticipates $65 million to $75 million in associated charges, primarily for severance, notice periods and transition support, with most costs hitting the fourth quarter of fiscal 2026.

CEO Yamini Rangan framed the change as a transformation of product, pricing and service delivery, emphasizing a flatter organization and fewer management layers. The severance package includes at least 20 weeks of base pay, laptop retention and job-search assistance. HubSpot reaffirmed its revenue and non-GAAP operating income guidance for Q3 and the full fiscal year ending December 31, 2026, and said the restructuring costs will be excluded from non-GAAP results. The cuts are expected to be completed by the close of Q1 2027.