Hyundai chief urges fair competition to curb Chinese EV influx in the US
Hyundai CEO José Muñoz says a level playing field is essential to limit the impact of low-cost Chinese electric cars entering the U.S. market.
At a New York City event unveiling the 2027 Hyundai Tucson, CEO José Muñoz stressed that only a level playing field can protect U.S. automakers from a flood of inexpensive Chinese electric vehicles. He cited the rapid market share gains of Chinese brands in Europe, which have pressured established makers like Volkswagen, Volvo and Mercedes. While current U.S. tariffs and software bans limit Chinese imports, Muñoz noted that policy shifts could soon open the door.
Hyundai has not crafted a specific China-focused strategy, instead relying on vertical integration, exemplified by a $5.8 billion green-steel investment in Louisiana and a battery joint venture with SK On in Georgia. He believes these moves will keep Hyundai competitive even if Chinese firms establish North-American production.
Why it matters
The story highlights how trade policy and domestic investment will shape the future of the U.S. auto market amid rising Chinese competition.
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