Hyundai delays its own ADAS rollout to 2029, partners with Nvidia for 2028 launch
Hyundai Motor Group will now debut vehicles with its in-house driver-assist software in late 2029, pushing back the original 2027 target and relying on Nvidia for an interim 2028 release.
Hyundai Motor Group has postponed the rollout of its self-developed driver-assistance software to late 2029, missing the earlier goal of a late-2027 debut. In the meantime, the automaker will collaborate with U.S. chipmaker Nvidia to introduce advanced Level 2+ and Level 2++ systems in 2028. Park Min-woo, a president at Hyundai and former Nvidia executive, emphasized that the alliance will involve joint design and the use of system data to refine Hyundai’s own Atria platform.
Initial vehicles will run on Nvidia’s Hyperion 10 platform, relying on cameras, ultrasonic sensors and radar rather than costly lidar, though Hyundai is evaluating lidar for future Level 3 autonomous functions. Hyundai and its affiliate Kia Corp plan to leverage their combined global fleet to amass driving data, aiming to outpace rivals by 2033. The partnership also extends to AI data centers and Boston Dynamics’ humanoid robots, underscoring Hyundai’s broader tech collaboration with Nvidia.
Why it matters
The delay highlights Hyundai's challenges in autonomous tech and its growing dependence on Nvidia, affecting competition in vehicle autonomy.
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