Impact SEE'26 gathers global leaders and celebrities in Bucharest for business and tech summit

Impact SEE'26 returns to Bucharest for its third edition, bringing together roughly 200 international speakers and thousands of attendees at Romexpo and the Face Convention Center. The two-day agenda, presented by Mastercard, expands to eight thematic streams, adding investments & startups and culture to its roster. Highlights include a fireside chat with Ryan Reynolds on brand creativity, a keynote by Anna Lembke on the dopamine economy, and Ilian Mihov’s analysis of the region’s competitive forces.

Government officials such as Finance Minister Alexandru Nazare and Economy Minister Ambrozie-Irineu Darău will discuss public-policy support for growth, while AI and cybersecurity sessions explore practical implementation and risk. The event also offers curated networking, an Impact Bookstore, and cultural panels on creative economies.