India's consumer watchdog fines Amazon one lakh rupees over false holy sweet listings
The Central Consumer Protection Authority imposed a Rs 1 lakh penalty on Amazon for hosting ads that marketed ordinary sweets as “Shri Ram Mandir Ayodhya Prasad” without any trust authorization.
Amazon was cited for allowing product pages that used religious symbols and claimed blessings from the Shri Ram Janmabhoomi Teerth Kshetra Trust. The listings featured various laddu and peda items priced between Rs 299 and Rs 385. The authority determined that the trust had not approved the use of its name or the notion of temple-sanctioned prasad. Consequently, Amazon faced a fine of Rs 1 lakh for the misleading advertisements.
Why it matters
The fine underscores growing enforcement of consumer-protection rules on Indian e-commerce platforms.
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