inDrive expands advertising, delivery and financial services across emerging markets

inDrive, the ride-hailing company known for fare negotiation, is diversifying into advertising, delivery and short-term driver credit. Its ad service, launched in July 2025, now operates in 25 markets, delivering more than 2 billion impressions and attracting over 2,000 paying advertisers each month, many of whom are repeat customers. The firm reports that 13% of its monthly transacting users also use a delivery offering, and driver-loan uptake in Latin America grew by 118% year-over-year in early 2026.

To support these ventures, inDrive hired Raphael Zennou, formerly of Delivery Hero, to oversee food and groceries, and Max Silin, a former Google executive, to run the ads division, while promoting internal leaders for delivery and finance. The company says advertising, financial services and delivery require modest capital, with groceries and food slated for larger investment, though it did not disclose revenue contributions from the new units.