Beta The Briev beta is out. Free on iPhone via TestFlight — install it in under a minute.

Join the beta ↗
Briev
Live
Sport

IndyCar Freedom 250 draws record TV audience as Kirkwood dominates Washington race

The Freedom 250 street race in Washington, DC attracted 3.282 million viewers, the highest-rated IndyCar event outside the Indy 500 since 2008, and Kyle Kirkwood won after leading from start to finish.

The NTT IndyCar Series Freedom 250 on the streets of Washington, DC captured 3.282 million television viewers, the highest audience for any IndyCar race other than the Indianapolis 500 since the Champ Car-IRL merger in 2008. This viewership represents a 279 % increase over the typical Sunday non-Indy 500 broadcast and raised the season-average audience to 1.875 million, up 32 % from last season. Jupiter, Florida native Kyle Kirkwood dominated the event in the No. 27 Andretti Global Honda, taking the lead from Alex Palou of Chip Ganassi Racing on the opening lap and maintaining it despite late restarts that saw pressure from Scott McLaughlin of Team Penske and Christian Lundgaard of Arrow McLaren.

The race’s success comes as the series moves to a doubleheader at the Milwaukee Mile, followed by a final road-course showdown at WeatherTech Raceway Laguna Seca, all slated for broadcast on one outlet. The surge in ratings suggests growing interest in IndyCar’s street-circuit events and could influence future scheduling and sponsorship.

Why it matters

High TV ratings show rising public interest in IndyCar street races, impacting future broadcast and sponsorship deals.

How this story developed

  1. Aug 17 Trump administration readies historic IndyCar Freedom 250 race through Washington streets
  2. Aug 20 President Trump’s ceremonial lap was added to the race schedule.
  3. Aug 23 Sponsors for the Freedom 250 were disclosed and free tickets were distributed via a lottery.
  4. Aug 23 President Donald Trump will drive his armored limousine around the course and drop the green flag to start the inaugural Washington IndyCar race.
  5. Aug 23 Speaker Mike Johnson linked the race’s future as an annual event to the outcome of the upcoming midterm elections.
  6. Aug 23 The race was held on Sunday with about 140,000 spectators in attendance.
  7. Aug 24 Kyle Kirkwood won the race, advancing to second in the championship standings.

In this story

IndyCarFreedom 250TV ratingsWashington DCKyle KirkwoodAlex PalouMilwaukee doubleheaderLaguna Seca
Get the beta ↗