Influencer-driven rib-contouring surgery sparks ethical and safety concerns in Australia

Influencers like Matilda Baxter have documented rib-contouring surgeries done in Indonesia, fueling demand for the procedure in Australia. The operation reshapes lower ribs under general anaesthesia and requires prolonged use of a corset, with reported complications including pneumothorax and haemothorax in roughly one in 5,000 patients. Health organisations such as the Australian Society of Plastic Surgeons and ANZAED warn that social-media promotion may exacerbate body-dysmorphic tendencies among young people.

While some surgeons claim the technique can treat chest-wall deformities and aid gender-affirming care, they stress rigorous screening and advise against relying on influencer content. Companies like Snatched Waist market the service under Indonesian law, asserting compliance with Australian advertising guidelines, though regulators emphasise the need for accurate risk disclosure.