Inside a Luxury Concierge Service: How One Entrepreneur Handles Elite Clients' Every Need

Abbie Manning, a 30-year-old former superyacht stewardess, founded SW VIP Concierge in South Devon after spotting a gap in high-end lifestyle support for wealthy individuals on land. Operating from near Salcombe, she caters primarily to CEOs and entrepreneurs who delegate routine decisions to free up time for family and business. Clients pay $1,600 to $3,000 per month for a wide array of tasks, including flight and accommodation bookings, custom itinerary design, and rapid restaurant sourcing during tight schedules.

Manning also handles administrative duties such as name changes, international shipping, and even holds power of attorney for a client’s Tuscan estate, coordinating sales and logistics. Additional offerings cover vacation-home turnover, emergency repairs, bespoke dinner parties with private chefs, grocery unpacking, laundry services, and hotel-style breakfast delivery, all aimed at creating a seamless, hotel-like experience in private residences.