Inside Trump’s Head podcast thrives on relentless focus on the president

Inside Trump’s Head, a thrice-weekly podcast produced by the Daily Beast, has reached its 168th episode and attracts roughly 1.5 million downloads each month, with YouTube views exceeding 5 million. Hosted by Michael Wolff, author of several Trump books, and Joanna Coles, the outlet’s chief creative and content officer, the program mixes psychological analysis, celebrity gossip and theatrical flair to probe Trump’s narcissism, weight, and inner circle, often employing profanity.

Their blunt style has drawn frequent insults from White House communications director Steven Cheung, who labels the hosts with vulgar epithets. Despite the criticism, Wolff and Coles argue that examining Trump’s character is essential to grasping his impact on politics. The podcast’s popularity underscores how a sizable portion of the Daily Beast’s traffic and revenue now hinges on Trump-focused coverage.