Instagram head warns users will lose experience if they ditch algorithm amid Australian law push

At a brief Australian media event promoting new Instagram features, Adam Mosseri warned that most people who switch to a chronological feed see a markedly poorer experience, with creators and personal contacts becoming harder to find. He claimed engagement can fall by as much as 50% and that users spend less time on the app, which runs counter to the government’s aim of reducing platform harm. Mosseri said the option already exists but awareness is low, estimating only a few percent of users have tried it.

The Albanese government’s My Feed, My Way bill would force platforms to provide a clear opt-out mechanism and imposes $100 million penalties for failure. The move follows similar EU rules and a recent Dutch court order that made chronological feeds the default. Mosseri also rejected the notion that Instagram is addictive, distinguishing casual binge-watching from clinical addiction.