Instagram rolls out a revamped wordmark after ten years of use
Instagram has introduced a new wordmark, replacing the cursive logo it has used for a decade.
Instagram announced a fresh visual identity, swapping its long-standing cursive wordmark for a hybrid of half-cursive, half-print lettering. Critics note that the new typeface may be harder to read than the familiar script. This redesign is the first modification to the platform’s logo in ten years.
Adam Mosseri, the head of Instagram, said the refresh was intended to make the brand appear cleaner and more contemporary while still referencing its origins. He posted the news on his personal Instagram account, describing the change as a nod to the simplicity and craft that define the service. The update reflects Instagram’s broader effort to keep its branding current in a competitive social-media landscape.
Why it matters
A logo change can affect brand recognition and user perception of a major social platform.
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