Jack Quaid jokes about becoming a supermodel in Bonobos' Fall 2026 campaign
Actor Jack Quaid says he’s stepping into modeling after fronting Bonobos’ Fall 2026 menswear video series.
Jack Quaid, known for his role on “Boys,” is the face of Bonobos’ Fall 2026 menswear campaign, which unfolds as a short-form video series set in an office environment. In the first episode he dubs himself the “Weekday Warrior Consultant,” highlighting the brand’s wrinkle-free work pants priced at $119 and urging colleagues to adopt the style. Future installments will feature dress shirts, blazers and other pieces, with real Bonobos employees also appearing.
Quaid, who grew up wearing graphic tees with “Family Guy” quotes, says he now considers himself fashionable and appreciates the brand’s fit. He adds that his longtime loyalty to Bonobos makes the collaboration feel like a perfect match.
Why it matters
The story shows how a popular actor is leveraging his personal brand to promote a major menswear label, reflecting the crossover between entertainment and fashion marketing.
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