Japanese firms roll out new hearing aids, mobile test van and store communication tools

Japanese companies are expanding support for individuals with hearing challenges. Casio Computer Co. launched the "earU" ear-cuff in May, a discreet wireless accessory that digitally enhances speech, signals speaker location, and can be adjusted through a dedicated app; it retails for roughly 50,000 yen and also streams music. A survey by Casio indicated that about 35 percent of adults aged 45 to 69 experience difficulty hearing conversations.

Yasuyuki Ebashi, who oversaw the ear-cuff’s development, said the goal was to create a stylish aid useful for anyone with hearing trouble, not just seniors. Meanwhile, non-life insurer Sompo Japan Insurance, together with a hearing-aid organization and Toyota, equipped a Hiace van with advanced soundproofing to conduct accurate hearing tests and adjust aids, also enabling online doctor consultations for residents in remote or mountainous areas.

The pilot began in April, with plans to commercialize after refinements. Convenience-store chains FamilyMart, Seven-Eleven Japan and Lawson now provide pointing-based communication boards; FamilyMart’s FamiPay includes an ear-icon button that displays a request to use the board when pressed. These measures aim to mitigate the growing risk of hearing loss linked to heavy headphone usage among younger generations.