Jayson Tatum teams up with PGA star Keegan Bradley for Celtics season promo

The Boston Celtics have woven forward Jayson Tatum’s enthusiasm for golf into the rollout of their 2026-27 regular-season schedule. The franchise’s PR team produced a promotional video that pairs Tatum with Boston-born PGA Tour champion Keegan Bradley, who helps the NBA star work on his swing. The content, posted on the official Celtics and Tatum YouTube channels, also introduces a golf-themed sweepstakes for fans and includes a reel of outtakes from the shoot.

By blending the two sports, the organization aims to engage both basketball and golf audiences ahead of the new season. The collaboration highlights Tatum’s well-known passion for the game and Bradley’s local ties to Boston. Overall, the promo serves as a marketing hook linking the upcoming NBA schedule with a recreational pastime.