Jen Atkin predicts glossy hair will dominate upcoming red-carpet events

Jen Atkin, the celebrity hairstylist behind Ouai, forecasts that the upcoming fall award season will be defined by glossy, high-shine hair. She links the trend to a disciplined hair-care regimen, urging consumers to treat their strands like skin treatments and to use products such as the Mane Hydration Hugs Mega Moisturizing Hair Mask and Ouai Bond Repair Balm. Atkin’s own Hair Oil, favored by Hailey Bieber, has seen strong sales and serves as a simple finishing step for added polish.

In addition to product advice, she announced a collaboration with Swiffer, introducing a fold-over hair-magnet tool designed for quick clean-up in the bathroom. Drawing on her experience styling A-list clients, Atkin says the partnership reflects her goal of creating convenient solutions for everyday hair maintenance. She stresses that the foundation of a glossy look begins in the shower with the right cleansing and prep products.