Beta The Briev beta is out. Free on iPhone via TestFlight — install it in under a minute.

Join the beta ↗
Briev
Live
Culture

Jena Sims showcases playful golf ad and weekend course antics

Jena Sims appeared in a light-hearted Chili's golf commercial, then spent the weekend filming fun golf-course videos with friends.

Jena Sims featured in a new Chili's golf commercial that highlighted a carefree vibe, trading her usual attire for the restaurant's golf club line and striking a ball from a rooftop. The spot, which debuted on Friday, relies on straightforward fun rather than elaborate parody. Following the ad, Sims organized a weekend outing with several women, filming light-hearted golf scenes that included coordinated music, dance steps, and an eye-catching worm performance.

Their antics likely slowed play for other golfers, but the group prioritized enjoyment and shareable content. The videos serve as additional promotion for both Sims' personal brand and Chili's golf collection. Overall, the effort underscores how simple, upbeat visuals can capture audience attention in sports marketing.

Why it matters

Shows how simple, fun branding can effectively promote a product in sports advertising.

In this story

Jena Simsgolf commercialChili'sgolf contentwholesomedance movesthe wormfun advertising
Get the beta ↗