Joseph Marchese appointed executive VP of creator strategy at Bent Pixels

Joseph Marchese, formerly a senior executive at Studio71, has joined Bent Pixels as executive vice president of creator strategy and business. His 12-year experience at Studio71 included roles in partner relations, talent management, and executive leadership. Bent Pixels, a Los Angeles digital media company launched in 2009, is expanding its suite of services for brands seeking to engage audiences through creators.

Founder and CEO Mike Pusateri praised Marchese’s deep understanding of the creator-brand connection. The appointment comes after Bent Pixels acquired Sunny State Agency, boosting its short-form distribution capabilities and bringing its creator roster to more than 850 across YouTube, Snapchat, Facebook and Instagram. The firm reports 50.2 million monthly unique visitors and 1.2 billion minutes of content viewed on free streaming platforms.