Juventus signs multi-year deal with YOKOHAMA Tyre as official partner

Juventus has entered into a multi-year sponsorship arrangement with YOKOHAMA Tyre, adding the tyre manufacturer to its list of official partners. The deal provides YOKOHAMA with extensive exposure on pitch-side LED screens, stadium signage and Juventus' worldwide media channels, linking the brand to the club's passionate fan base. Executives from both sides emphasized a mutual dedication to excellence, continuous improvement and a forward-looking vision.

YOKOHAMA sees the collaboration as a strategic step in its European expansion, while Juventus views it as evidence of its ability to attract premium international brands. The partnership also reinforces Juventus' historic connections to the automotive sector, complementing existing relationships such as the long-standing tie with Jeep.