K-Swiss Secures Three-Year Official Footwear Deal with the ATP
K-Swiss has entered a three-year agreement to become the official shoe supplier for ATP officials and to support players through the ATP Baseline program.
Marking its 60th anniversary in tennis, K-Swiss announced a three-year official footwear partnership with the ATP that begins in 2027. The deal supplies shoes to ATP umpires, physiotherapists and tournament officials, while also launching a five-model co-branded sneaker line. Through the ATP Baseline program, K-Swiss will provide footwear to additional tour-level players who do not already have a shoe sponsor, gaining court visibility and product feedback.
A dedicated capsule collection will be marketed through ATP retail outlets and pop-up shops at tournaments in Madrid, Rome and Barcelona, as well as K-Swiss stores and specialty retailers. The brand already sponsors players such as Andrey Rublev, Tomas Martin Etcheverry and Zhizhen Zhang, and supplies custom models to other top athletes. Executives highlighted the partnership as a means to reinforce K-Swiss’s identity as a tennis-first brand and to expand its presence beyond its strongest markets in the United States, Australia and Germany.
Why it matters
The deal boosts K-Swiss’s visibility in professional tennis and offers players new footwear options.
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