Kai Trump Starts College Life with Golf, Merch Line and Endorsements
Kai Trump, the eldest grandchild of Donald Trump, began her freshman year at the University of Miami, launching a new merchandise collection and pursuing lucrative endorsement deals.
Kai Trump entered college this month, attending the University of Miami and competing on its women’s golf squad. She opted to live in a private apartment, prompting a shopping vlog that featured everyday items and a promotional segment for her new “Kai Signature Collection” of apparel and accessories. The line, priced more modestly than her earlier $130 sweatshirt, offers a variety of colors and updated logos.
Following enthusiastic fan feedback, the online store extended the sale for several days. In parallel, Kai is capitalizing on the NCAA’s name-and-likeness policy, having already landed at least three sizable endorsement contracts, though industry observers suggest her marketability relies heavily on the Trump name. Her mother, Vanessa Trump, appeared in the video reminding her of basic chores like washing dishes.
Why it matters
The story shows how a high-profile political family member is leveraging new college athlete earnings rules and personal branding.
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