Kylie Jenner fronts ALO's new "moments of stillness" wellness campaign

Kylie Jenner has partnered with fashion and lifestyle label ALO for a fresh advertising push centered on personal tranquility and self-care. The campaign, photographed in Los Angeles by the renowned duo Mert Alaş and Marcus Piggott, showcases Jenner wearing the brand's newest pink-marshmallow line along with several ALO essentials. Jenner explained that the project reflects the importance of private, grounding moments when no one is watching.

ALO's executive vice president of marketing and creative, Summer Nacewicz, noted that the collaboration reveals a more intimate facet of Jenner's public persona. This initiative arrives shortly after Jenner's previous brand work for Dunkin', which also highlighted her signature pink aesthetic.