Leaked mockup of Apple’s foldable iPhone Ultra sparks criticism ahead of September launch

Unbox Therapy’s host Lewis Hilsenteger presented a leaked Chinese prototype of Apple’s forthcoming foldable iPhone Ultra, showing a hinged design that folds in half with a small front display and a larger interior screen. The mock-up revealed a noticeable central crease, top-mounted volume controls, and extra buttons likely intended for locking the hinge, leading many viewers to label the device “iPhold” and question its practicality.

Tech commentators, including Mark Gurman, suggested the phone is more a luxury statement than a functional necessity, especially given a projected price exceeding $2,000. Critics on social media expressed disappointment, citing concerns over size, cost, and the visual appeal of foldable smartphones. Apple plans to officially unveil the iPhone Ultra at its September 9 “Surprise and Shine” event, though supply-chain analysts predict preorder availability may be delayed until the fourth quarter of 2026.