Legacy newspapers push paid fake-follower services through native ads, raising fraud concerns
Local newspaper websites are publishing sponsored pieces that market cheap services for buying fake TikTok, Instagram and YouTube followers.
Several newspapers owned by Lee Enterprises have run sponsored articles that recommend inexpensive social-media marketing panels for purchasing TikTok, Instagram and YouTube engagement. The content, authored by Namrata Thakkar, claims the services are vetted and effective, even though they rely on botnets and cyber-crime infrastructure. Researchers Sergio Pastrana and Renee DiResta say the ads risk legitimizing fraudulent platforms that can be used for phishing and other scams.
Federal Trade Commission guidelines require native ads to be clearly identified, yet the articles only carry a brief disclaimer and no supporting evidence. Critics argue the practice spreads misinformation about the authenticity of online influence and may mislead businesses and aspiring influencers seeking quick growth.
Why it matters
The ads blur the line between news and promotion, potentially legitimizing fraudulent follower-buying schemes that exploit users and platforms.
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