Lesbian bar in Massachusetts faces viral backlash after easing mask rules

The venue, founded by Jackie Matellian, Sage Territo and Asa Rosario, had required KN-95 masks since opening in 2025. On August 31 it posted that masks would be optional on Saturday nights, drawing hundreds of angry comments accusing the bar of endangering vulnerable customers. After two apologies - one for the policy change and another for failing to add alt-text - the owners held a 3½-hour mediated Zoom session that devolved into accusations of racism and ableism. Business later rose, but the controversy attracted national commentary and criticism of DEI practices.

Last Ditch opened last year as a safe space for lesbians, trans people and other queer patrons in Greenfield, Massachusetts, enforcing a strict KN-95 mask rule. Facing mounting loan payments, sole remaining owner Jackie Matellian announced on Instagram that masks would be optional for immunocompromised guests on Saturday nights, triggering a flood of hostile reactions online. Critics accused the bar of exploiting vulnerable people for profit, and a second apology was issued after users noted the post lacked accessibility alt-text.

A mediated Zoom meeting on September 11, attended by about twenty participants, quickly descended into disputes over race, disability and the role of a white therapist mediator. Although the bar saw a surge in attendance that night, the episode drew commentary from national figures and highlighted tensions around extreme DEI implementations.