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LIV Golf CEO pledges to settle vendor lawsuit amid uncertain future

LIV Golf faces a $1.2 million lawsuit from Fresh Tape Media over unpaid services, and CEO Scott O'Neil says the league hopes to resolve the debt.

During the Indianapolis finale of the 2026 LIV Golf season, the circuit was hit with a lawsuit from Fresh Tape Media, which alleges $1.2 million in unpaid fees for producing the league's preseason media events. Founder Jared Kleinstein publicly criticized the league, prompting CEO Scott O'Neil to respond that, drawing on his entrepreneurial background, he is working to make good on the obligations. The legal action adds to broader financial concerns after the Saudi Public Investment Fund declared it would cease funding LIV Golf beyond 2026, leading to the cancellation of the Michigan Team Championship and a cut to the Indianapolis purse from $20 million to $10.1 million.

Earlier this month O'Neil announced that an undisclosed investor had been secured to keep the league afloat through 2027, though details remain private. LIV Golf plans to relaunch as "LIV 2.0" with player-majority equity and a ten-event schedule split between the United States and international venues.

Why it matters

The lawsuit highlights LIV Golf's financial challenges, which could affect the league's future and its vendors.

In this story

LIV Golfvendor lawsuitFresh Tape MediaScott O'Neilfinancial uncertaintySaudi Public Investment Fundprize purse reductionplayer equityinvestor
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