LIV Golf must pivot and learn from its inaugural missteps to survive

LIV Golf's first incarnation, characterized by high-profile signings and lavish payouts, forced the PGA Tour to rethink its schedule and finances but could not dethrone the established U.S. circuit. To remain viable, the venture must accept a partnership model, exploiting gaps in the PGA's American-centric agenda and expanding into regions such as South Africa, Australia and South Korea where it has already drawn crowds.

Securing abundant Official World Golf Ranking points and aligning with major championships are critical for attracting emerging talent. The league should also distance itself from politicized branding linked to its Saudi backers and concentrate on pure golf entertainment. Finally, reshaping its star roster by favoring marketable figures like Bryson DeChambeau over costly contracts such as Jon Rahm's could improve financial sustainability.