Luxury group LVMH sees modest Q3 sales lift amid China boycott, US credit‑card luxury spend falls for third month
LVMH reported a slight rise in third‑quarter sales despite a downturn in its fashion and leather goods segment linked to waning demand in China. A recent court win over a logo‑copying claim has sparked criticism on Chinese social platforms and calls for a boycott. The company’s share price has dropped about 40% since the start of the year and it has been overtaken as the CAC 40’s largest company. In the United States, credit‑card data show luxury‑brand purchases were down 6% in September compared with a year earlier, marking a third straight month of decline, with brands such as Tapestry, LVMH and Ferragamo most exposed; while leather goods and ready‑to‑wear showed modest gains, watches and jewellery continued to fall.
How this was covered
- Left-leaning outlets covered this 137h later
- Centrist coverage is the most divided on this story
Why it matters
The divergent consumer sentiment in China and the United States is shaping the performance of major luxury firms.
How the sides frame it
LOW AGREEMENTLeft-leaning and centrist coverage frame the slowdown as driven by weakening Chinese demand and related backlash, while right-leaning coverage frames the decline as a US-focused pullback tied to midterm-election caution.
LEFT
Coverage emphasizes Chinese market weakness and consumer backlash hurting luxury sales.
CENTER
Coverage highlights the slowdown in Chinese demand and its broader impact on luxury earnings, noting shifts toward mid-market brands.
The left emphasises
- reduced demand in China
- backlash on Chinese social platforms
- store closures in mainland China
How this story developed
- Oct 7 US luxury credit-card purchases decline for third month as midterms approach
- Oct 18 LVMH lost its position as the CAC 40’s largest company.
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