Malaysia pledges sustainable tourism growth at Global Tourism Economy Forum in Macao

Malaysia used its participation in the 12th Global Tourism Economy Forum in Macao to reiterate a vision of tourism that delivers economic benefits while safeguarding natural and cultural assets. Deputy Minister Chiew Choon Man told a high-level panel that success should be measured beyond visitor numbers, emphasizing alignment with the National Tourism Policy 2020-2030 and the 13th Malaysia Plan. He outlined ongoing promotion of nature-based and community-driven tourism, and stressed that the Visit Malaysia 2026-2027 campaign places environmental stewardship on all stakeholders.

Citing the Malaysia MADANI agenda, he pointed to government investment in UNESCO heritage sites and forest reserves as long-term tourism assets. The Malaysian Homestay Experience Programme, with 584,000 visits and RM41.14 million earnings as of August 2026, was highlighted as a driver of rural livelihoods and authentic cultural experiences. The forum also featured officials from South Korea, EXO Travel Group and Shanghai Jinjiang International Hotels.