Marathon enthusiasts sacrifice time and money to chase World Marathon Majors medals

Eugen Godun, a 34-year-old software developer from Kyiv, achieved the Six Star medal by finishing the Boston, Chicago, New York City, London, Berlin and Tokyo marathons, spending roughly $40,000 on travel and entry fees over a decade. He now saves about $1,000 each month to sustain his hobby. Similarly, 59-year-old Canadian David Boyce added a part-time university lecturing position to afford coaching and overseas races, bringing his total to five World Marathon Majors with Tokyo pending.

Data from the World Marathon Majors shows international entries have surged, with London applications tripling since 2023 and Sydney’s overseas finishers jumping from 260 to over 13,500. Runners manage costs by using credit-card points, staying with acquaintances, and allocating vacation days, though the pursuit often consumes up to 80% of annual leave. The trend reflects a broader post-pandemic boom in experience-driven travel and fitness, as highlighted by the Outdoor Industry Association and KPMG surveys.