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Marketing veteran Bozoma Saint John signs representation deal with CAA

Bozoma Saint John has entered a representation agreement with the Creative Artists Agency.

Bozoma Saint John, a prominent marketing executive and media figure, announced a new representation deal with the Creative Artists Agency. Her career includes senior roles at Apple Music, Uber, Endeavor and a two-year tenure as Netflix's chief marketing officer, where she was the first Black C-suite executive. Since departing Netflix in 2022 she has pursued independent projects, publishing the memoir "The Urgent Life," joining "The Real Housewives of Beverly Hills," and launching the Eve by Boz hair-care brand.

She also co-hosts one outlet's "On Brand With Jimmy Fallon" and teaches courses derived from a Harvard Business School case study. While CAA will now handle her career, she remains represented by Del Shaw Moonves Tanaka Finkelstein & Lezcano and by A-Game Public Relations for PR, and serves on the boards of Soho House and Vital Voices.

Why it matters

The deal links a top marketing leader with a major talent agency, influencing future brand and media collaborations.

In this story

Bozoma Saint JohnCAAmarketing executiveNetflixThe Urgent LifeEve by BozReal Housewives of Beverly HillsHarvard case studyboard memberships