Match Group adds 'Chivalry Mode' to Upward app for proactive courtship

Upward, a dating platform owned by Match Group, has been relaunched with three features aimed at making users’ goals more explicit. Chivalry Mode encourages men to send the first message when both parties enable it, while the Marriage Timeline lets members indicate their preferred wedding timeframe and Core Values highlight shared priorities. The company cites its 2026 study indicating that 72% of Gen Z singles want to marry, with family listed as the top value on the app.

Commentators note that the addition mirrors a broader trend among young women toward clearer courtship signals, not necessarily a shift back to 1950s norms. Matchmakers such as Susan Trombetti and Adam Cohen-Aslatei observe that many professional women appreciate a partner who takes the initiative, seeing it as a way to reduce ambiguity on dating apps.