Mattel Announces September Release of KPop Demon Hunters 6-Inch Action Figures

Netflix’s blockbuster animated feature KPop Demon Hunters, which amassed 325.1 million views within three months, has spawned a new line of collectibles from Mattel. After securing the master licensing agreement in October, Mattel prepared a range of 6-inch action figures that will become available on Sept. 1. The first release comprises individually boxed figures of the HUNTR/X members Rumi, Mira and Zoey, as well as Saja Boys characters Juni and Abby, plus a Rumi & Demon Juni two-pack.

Each figure includes multiple articulation points, interchangeable face plates, extra hands and character-specific accessories. The toys will be sold through major outlets including Amazon, Walmart, Target and GameStop, with a retail price of $21.99 per figure and $44.99 for the two-pack. Mattel also indicated that additional Saja Boys characters—Baby, Romance and Mystery—will arrive later in the season.