Mattel releases deluxe 11½-inch Rumi fashion doll from KPop Demon Hunters

Mattel expanded its KPop Demon Hunters line by unveiling a deluxe Rumi fashion doll that measures 11½ inches and offers 11 articulation points. The doll replicates the character’s movie battle costume in a soft-goods version, includes fully rooted hair, authentic makeup, and a sculpted Sain-geom accessory, all presented in deluxe window-box packaging and priced at $54. Available via the Mattel Creations online store and other major retailers, the product is listed as in stock but will start shipping on Sept. 25, while some platforms claim a 1-2-day dispatch.

This release follows earlier offerings such as 12-inch fashion dolls of other HUNTR/X members and singing versions that play clips from the Oscar-winning song “Golden.” Mattel also announced future items, including 18-inch American Girl-style dolls of Rumi, Mira and Zoey, a three-pack of “What It Sounds Like” dolls, and a fan-selected Jinu fashion doll slated for June 2027.