Meta partners with Best Buy to showcase AI glasses and Quest VR headsets in stores
Meta has set up "Meta Lab @ Best Buy" stations in select U.S. and Canadian stores, letting shoppers try its latest smart glasses and Quest VR devices.
Meta is rolling out a "Meta Lab @ Best Buy" concept across dozens of Best Buy locations in the United States and Canada. Shoppers can physically try the Ray-Ban Meta, Oakley Meta, and Meta Ray-Ban Display smart glasses, experiencing on-lens displays and hand-gesture navigation without using a phone. The labs also feature the Meta Quest 3 and Quest 3S VR headsets, allowing users to play games, exercise, or view movies in immersive 3D. Product specialists help customers choose frames that suit their style, while Meta representatives showcase new capabilities such as enhanced music listening and real-time translation. The pilot opened in June, and Meta aims to have the experience available in over 50 stores by the end of the year.
Why it matters
Consumers can evaluate Meta's emerging wearable tech firsthand, influencing adoption and market competition.
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