MIHAS 2026 Serves as Hub for Malaysia-China Halal Trade Partnerships

At MIHAS 2026, Sophia Ma, a member of the MEEDC supreme advisory council, described the event as a practical platform to link Malaysian and Chinese halal entrepreneurs. She highlighted the export prospects of durian-derived products from Perak, citing China’s vast consumer base. Ma also suggested Chinese companies could supply advanced, ventilated fabrics to Malaysia, leveraging technologies such as rare-earth elements.

Organized by the Malaysia External Trade Development Corporation, the showcase runs from Sept 23-26, featuring 2,000 booths, 1,700 exhibitors and 450 international buyers from 58 nations. Attendance has reached 30,000 and is on track to meet the 50,000 target, with a goal of generating over RM5 billion in business. The event’s theme, “Shaping Trust, Driving Resilience,” underscores its aim to expand global halal market access.