National Medical Commission bans AI-generated patient testimonials and paid ranking manipulation
The National Medical Commission has issued new ethical advertising rules that forbid doctors and hospitals from using AI to fabricate patient testimonials, clinical outcomes, or promotional material, and also prohibit paying for search-engine or app ranking boosts.
Effective immediately, the commission's guidelines bar medical professionals and facilities from creating artificial patient stories or outcome data with artificial intelligence. The rules also disallow any financial arrangements aimed at influencing rankings on search platforms or health-service apps. The policy aims to preserve truthful advertising in the healthcare sector and to prevent deceptive marketing practices. Violations could lead to regulatory action against the offending entities.
Why it matters
It safeguards patients from misleading AI-created medical claims and promotes honest healthcare advertising.
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