NBA in-game advertising earnings jump 38% to $1.53 billion last season
A Guideline report shows NBA in-game ad sales rose 38% year-over-year, reaching $1.53 billion, $580 million more than the prior season.
Data compiled by Guideline from the six major U.S. holding firms and leading independent agencies indicate the league's in-game advertising revenue surged by 38% compared with the previous year. Total receipts climbed to $1.53 billion, an increase of $580 million over the prior haul. The growth reflects heightened demand from television broadcasters and streaming platforms for ad placements during NBA games.
Why it matters
The surge shows live sports are becoming a more valuable platform for advertisers, impacting media buying and league revenues.
In this story
NBAin-game advertisingrevenue growthGuideline reporttelevision networksstreamersadvertising spendsports media
