Netflix, Amazon and YouTube launch lobbying coalition to influence sports streaming policy

Netflix, Amazon and YouTube announced the formation of the Streaming Access and Choice Alliance, a lobbying consortium headquartered in Washington, D.C. Managed by the tech-industry trade group TechNet, SACA will promote what its members describe as high-quality, affordable entertainment, especially for live sports. The alliance aims to influence policymakers toward pro-competition rules that prioritize consumer preferences.

Its creation follows growing congressional scrutiny of rising sports-streaming costs, highlighted by Senator Tammy Baldwin's recent bill to eliminate blackout restrictions and consolidate game access. Mike Ward, senior vice president at TechNet, emphasized the need for a dedicated voice for both the industry and its customers in the capital. The coalition intends to counter regulatory pressure and preserve one outlet streaming model.