Business
CROSS-SPECTRUMBROAD COVERAGE
Nike set to exit S&P 100 as market value collapses
Nike will be removed from the S&P 100 on Sept. 21, ending an 18‑year run after its market value fell sharply since its 2021 peak. The decline is linked to a mix of factors including Trump‑era tariffs, a sharp contraction in Chinese demand, fallout from a 2018 MeToo scandal, the collapse of the Nike Oregon Project and a wave of executive departures. New entrants such as New Balance, Arc’teryx, HOKA and On Running have filled the retail void, yet Nike continues to struggle. The index reshuffle will see other long‑time constituents removed and new companies added.
How this was covered
- The two sides describe this in almost entirely different words
Why it matters
The episode illustrates how strategic and market missteps can outweigh brand power, reshaping major stock indexes.
How this story developed
- Sep 6 Nike to leave S&P 100 after 18 years as market value plunges
- Sep 10 Nike’s removal from the S&P 100 will take effect on Sept. 21.
