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Old Navy restocks Cardi B-endorsed high-waist jeans after rapid sell-out

Old Navy has replenished its Curvy Extra High-Waisted Cuffed Wide Leg Jeans, a style promoted by Cardi B that sold out quickly.

Old Navy’s Curvy Extra High-Waisted Cuffed Wide Leg Jeans, highlighted in a recent campaign starring Cardi B, sold out almost immediately after release. In response, the brand restocked the style on Thursday, offering it in sizes ranging from 00 to 30 and emphasizing a generous hip cut with a tight, gap-free waist. Cardi B commented on X that finding jeans for a BBL is difficult, but praised Old Navy for its inclusive sizing.

The back-to-school launch event featured the rapper in denim capris paired with a Chanel bag and Old Navy cardigans, while other celebrities such as Kate Mara, Avantika, Ego Nwodim, Mary Beth Barone and Gap Inc. chief creative officer Zac Posen attended. Model Brookes Nader also highlighted the brand’s Arc Mid-Rise Barrel Jeans, calling them flattering. Customer reviews rate the curvy fit highly, with many noting comfort and durability.

Why it matters

The restock shows strong consumer demand for inclusive denim and highlights the influence of celebrity endorsements on retail sales.

In this story

Cardi BOld Navycurvy jeanshigh-waisted denimBBLcelebrity endorsementrestocksize 00 to 30back-to-school event
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