Oreo launches three bold new flavors and invites fans to vote for a comeback
Oreo introduced three limited-edition cookies—Banana Pudding, Deep Fried and Chicken & Waffles—and opened an online poll for consumers to choose which will return later.
Oreo unveiled a limited-time lineup featuring Banana Pudding, Deep Fried and Chicken & Waffles cookies, each blending unique cream fillings with flavored wafers. The company launched a "Twist, Lick, Vote" campaign, allowing fans to cast votes on its website from August 17 through October 12 to decide which flavor will be brought back later. Every voter is entered to win a year’s supply of classic Oreos, according to the company’s press release.
Presales are live on Oreo’s website and TikTok shop, and nationwide retail distribution begins on August 24, subject to availability. Matt Foley, Oreo’s Vice President, highlighted the initiative as a way to deepen interaction with consumers. Social media reactions ranged from enthusiasm to humor about the unconventional taste concepts.
Why it matters
The campaign lets consumers directly influence Oreo's future product lineup, reflecting a trend toward interactive brand marketing.
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