Pabst Blue Ribbon reports missing truck carrying 50,000 beer cans in California
A truck loaded with over 50,000 cans of Pabst Blue Ribbon and Old Milwaukee non-alcoholic beer vanished after failing to arrive for delivery in Montclair, California.
On August 17, a truck carrying 1,602 cases—about 50,000 cans—of Pabst Blue Ribbon beer and nearly 200 cases of Old Milwaukee Non-Alcoholic Beer failed to reach its scheduled destination in Montclair, California, prompting a police report. The load, worth around $45,000, was last recorded at an Anheuser-Busch distribution center on Brooks Street. Pabst Blue Ribbon announced the theft on Instagram, setting a deadline of 18 days and 44 minutes for the truck’s return and promising a reward, though details of the incentive were not disclosed.
The brand expressed understanding toward the thieves but urged a lawful recovery, and it is working with local law enforcement to locate the vehicle. Social media reactions ranged from jokes to mock sightings, while the company reiterated its commitment to keeping the beer cold and thanked the public for any tips.
Why it matters
The disappearance involves a high-value cargo of a well-known beer brand, highlighting supply-chain security and prompting a public police investigation.
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